Although it’s still an austere sans- serif typeface, San Francisco particularly stands out for its boldness and texture. However, San Francisco scores higher than its predecessor when it comes to enhancing Apple’s visual identity. That explains the subtle differences between the two fonts. And as we’ve mentioned, San Francisco was actually inspired by Helvetica. All these features work synergistically to enhance its overall appeal and legibility.Īpple used Helvetica Neue as its official typeface before developing and adopting San Francisco. There’s also considerable space between the letters and characters. The font stands out for its clean and compact shapes, as well as subtle roundness. San Francisco was the first in-house font designed by Apple in over 20 years. And despite the name similarities, the San Francisco font has nothing to do with the city. It was first released to designers and developers on November 18, 2014. The font was inspired by Helvetica and FF DIN. San Francisco is a neo-grotesque typeface designed by Apple itself. Related: 8 Smooth Jazz Fonts That Will Put All Your Design Elements In Harmony (formerly Facebook company).Īpple uses the San Francisco font on all its official logos, products, and branding materials. Other members in this exclusive club include Amazon, Google, Microsoft, and Meta Platforms, Inc. Amazon follows closely, with Alphabet (Google) and Microsoft coming at a distant third and fourth, respectively.Īs an information technology giant, Apple is a member of the Big Five, a league of America’s most valuable technology companies. The company’s total revenue in 2021 was a jaw-dropping $365.8 billion.Īpple is also the most valuable brand on the planet, a title it has held since January 2021. The company is mainly known for its Macintosh, iPod, iPhone, and iPad.Īpple is currently ranked the world’s largest information technology company by revenue generation. Although headquartered in 1 Apple Park Way, Cupertino, California, Apple’s products appeal to consumers all over the world. As of 2021, Apple had more than 510 retail stores worldwide. (from 1977 to 2007), before eventually becoming Apple Inc.Īlong with the name change came immeasurable growth over the years. It was previously known as Apple Computer Company (from 1976 to 1977) and Apple Computer, Inc.
It’s the fourth-largest personal computers (PC) vendor by unit sales and the fourth-largest smartphone manufacturer in the world.Īpple was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company also deals in a wide range of consumer electronics and online services. is an American multinational technology company best known for its computer software.
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